GetYourGuide is an online marketplace for discovering and booking travel experiences. It connects travelers with activities offered by professional experience operators in destinations around the world, bringing tours, attraction tickets, day trips, food experiences, cultural activities, outdoor adventures, and other things to do into one searchable platform. The company was founded in 2009 by classmates Johannes Reck, Tao Tao, Martin Sieber, and Tobias Rein after a trip to Beijing highlighted how local guidance can transform a visit.
Travelers can use the GetYourGuide website or app to browse by destination, attraction, or activity type and
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compare options before booking. Listings may include schedules, duration, meeting-point information, languages, inclusions, accessibility details, traveler reviews, and the cancellation terms that apply to that specific experience. The platform is designed for both advance planning and finding activities during a trip, while multilingual customer support helps with booking questions. GetYourGuide also offers Originals by GetYourGuide, a collection of selected experiences designed around distinctive access or ways to explore a destination.
Experiences on the marketplace are supplied by independent operators rather than all being run directly by GetYourGuide. The company publishes quality, safety, ethical, and content standards for supply partners and reviews activity information against its marketplace requirements. Its guidelines call for accurate descriptions, relevant images, clear activity titles, and pricing that includes mandatory fees needed for the core itinerary. Because schedules, availability, age limits, accessibility, and cancellation conditions can differ by operator and activity, travelers should read the individual listing carefully before purchase. GetYourGuide is especially useful for comparing several ways to experience a place—from a museum entry ticket or guided walk to a cooking class, boat trip, or full-day excursion—within a single booking service.
